What you see above is very much what could be part of’s upcoming visual design.

The project has been working on several levels (and with some confusion as to what process and team was to come up with the first elements) on’s next logo.

What do we need a new logo? Because is almost 10 years old, and that as our own interfaces change, so should our branding. But here’s the trick Oracle’s acquisition of Sun does not come very much into play here: Otherwise we would all be covered in red and have sailboats instead of our beloved Hamburg’s seagulls (the birds you have to come to associate with). So what what started here, is a refresh in our branding, and we want it to be progressive.

Updated: I just received news that Larry Ellison’s sailboat who just won the America’s Cup, has been designed based on seagulls’s shapes. A nod to maybe?

That’s why we started ith subtle, but somewhat substantial redesigns of our logo and visual appearance. Here’s our brand, for instance:

As you can see, the font, the colour sequence and even the shade of blue have changed. We will not stop there, and will also work on other visual elements, such as our icons. And here’s the great part: You can help too, by joining our Branding Initiative and participate on our dedicated mailing list. I hope you enjoy our new designs. Stay tuned!

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